Buro Gaming, LLC garnered its expertise in marketing casinos over a period of eighteen years beginning in 1989 when the company’s founder, Fred Buro entered the gaming industry in Atlantic City, NJ. Buro has performed or managed all of the marketing functions that make up the marketing mix within the gaming industry. That expertise has been assembled and formatted in a way that can benefit you by retaining Buro Gaming, LLC to assist you in marketing your casino.

We believe that marketing casinos is a complex proposition and that a context must be created to establish a point of reference for your property before we attempt to develop a plan. We begin each project by validating your goals and objectives against our appraisal of your market, its life cycle, each of its revenue streams, your property, your product, amenities and market share. Ultimately, we will categorize every component of your property as either a strength or weakness against your competition to determine what your fair share of your market should be.

We evaluate the related technology utilized on your property to be sure it is effective and not obsolete and, to understand the way all data is gathered, stored, incorporated, integrated, accessed, how it is used and who uses it. As it relates to marketing, one goal for the technology component would be to simplify the task of capturing or acquiring data and turning it into useful information.

Before we change a single marketing program, start designing, building, or changing technology, we will understand the cost, benefit, and ROI of every new component against the desired goal. Once we understand every detail for every component, we begin the process of constructing a comprehensive plan that will be simple to implement, but more importantly, make it simple for your employees to consistently perform to your brand promise.

One of our marketing philosophies is that marketing casinos requires both excellence and excessively forward thinking creative people. Buro Gaming, LLC has the technical expertise but our team is also very imaginative, creative, and all about new ideas. This is often in direct contrast to a stay safe, stay the course reactive type thinking of some casino cultures. That being said, we can either train and develop the core competencies and confidence of your marketing team by providing them with market information and performance data in a new comprehensive way, or, Buro Gaming, LLC can perform the entire marketing function for you under a contractual agreement.

Buro Gaming, LLC has this expertise and is in a position to quickly implement any of the aforementioned initiatives. We have provided a brief comment about each casino marketing component for your review. Simply click on any topic to view content. Or simply call us. We would be happy to discuss specific ways we can assist in your efforts to grow profitable revenues.